Our Identity
Noor Fès stands apart as a beacon of radiance and elegance, symbolizing the profound connection between the luminescence of olive oil and the captivating city of Fes, Morocco. Inspired by the time-honored traditions of Fes, we have meticulously crafted an experience that goes beyond taste, embodying wellness, vitality, and the art of living well.
Every detail reflects the essence of Noor Fès, from our exquisite packaging adorned with golden calligraphy, reminiscent of the glorious sunrises that grace the city, to the intricate patterns paying homage to the Zellige style of Moroccan mosaic. We aim to captivate the senses and evoke a sense of wonder, transcending the boundaries of consumption.
Our estate
Nestled in the heart of the Saïss plain, the Noor Fès olive estate boasts the majesty of its century-old trees. A unique microclimate prevails in this environment, traditionally known for its exceptional fertility. It is particularly conducive to the production of olives from the Moroccan Picholine variety, making the estate’s location ideal.
The carefully planned spacing between the trees in our orchard allows for optimal sunlight exposure to produce the highest quality olives.
Our Organic extra virgin olive oil
Noor Fès is becoming the leader of organic extra virgin olive oil in Morocco thanks to the exceptional quality of its variety which is 100% Moroccan Picholine.
The organoleptic qualities of Noor Fès organic extra virgin olive oil are characterized by its low acidity (less than 0.2%). It contains oleic acid, tocopherol, carotenes, and vitamin E, which have been found to help prevent degenerative diseases. The high quality of the oil is the result of three factors. First, the olives are handpicked, allowing for selecting the best fruits.Second, they are pressed within 4 hours after harvest, preventing mold and fermentation. Third, the extraction and the transformation process take place in an ultramodern and cutting-edge oil mill, resulting in the highest quality extra virgin olive oil.
Our products & packaging
Noor Fès translates to the “Light of Fès.”
“Light” is not to be translated in the literal sense of the word, but rather to mean the olive oil is “a source of light that enters your body and is really healthy for you.”
The packaging of Noor Fès–available in a variety of sizes and styles–once again captures the concept of light. ‘Noor Fès’ is written in beautifully sweeping golden Arabic calligraphy with a background of a starburst golden mosaic pattern inspired by the style of zellige – the traditional Moroccan mosaic tilework made from individually hand-chiseled pieces. The golden artwork of the packaging symbolizes the essence of the “sun rising on the city of Fès”.
International recognition
Noor Fès started writing its success story in 2021 by winning prestigious international awards.
In 2023, our olive oil brand already added 8 new accolades to its impressive list of achievements. We obtained 6 gold medals from the most prestigious contests worldwide (International Olive Oil Competitions): Italy, China, New York, London, Monte Carlo Masters of Olive Oils, and Athena IOOC (for the 3rd year in a row), affirming the consistency of the exceptional quality of our product and our commitment to excellence.
Better than gold, Noor Fès was awarded the platinum medal in 2023 at the Berlin GOOA, further strengthening our position among the elite olive oil brands worldwide.